Q-Tag: a transparent solution to measure ads viewability rate in online advertising campaigns

Partner responsible/main author: UC3M Authors: Patricia Callejo, Antonio Pastor, Rubén Cuevas, Ángel Cuevas Published in: CoNEXT ’19: Proceedings of the 15th International Conference on Emerging Networking Experiments And Technologies, ACM Viewability is one of the most important metrics used in ad-tech to measure the performance quality of ad campaigns. The viewability standard defines the visibility…

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To Annotate or Not? Predicting Performance Drop under Domain Shift

Partner responsible/main author: Naver Authors: Hady Elsahar, Matthias Gallé Published in: EMNLP, Association for Computational Linguistics Performance drop due to domain-shift is an endemic problem for NLP models in production. This problem creates an urge to continuously annotate evaluation datasets to measure the expected drop in the model performance which can be prohibitively expensive and…

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Measuring the Global Recursive DNS Infrastructure: A View From the Edge

Partner responsible/main author: UC3M and IMDEA Networks Authors: Patricia, Callejo, Rubén Cuevas, Narseo Vallina-Rodríguez, Ángel Cuevas Published In: IEEE Access, IEEE The Domain Name System (DNS) is one of the most critical Internet subsystems. While the majority of ISPs deploy and operate their own DNS infrastructure, many end users resort to third-party DNS providers with…

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50 Ways to Leak Your Data: An Exploration of Apps’ Circumvention of the Android Permissions System

Partner responsible/main author: IMDEA Networks and UC3M Authors: Joel Reardon, University of Calgary / AppCensus Inc.; Álvaro Feal, IMDEA Networks Institute / Universidad Carlos III Madrid; Primal Wijesekera, U.C. Berkeley / ICSI; Amit Elazari Bar On, U.C. Berkeley; Narseo Vallina-Rodriguez, IMDEA Networks Institute / ICSI / AppCensus Inc.; Serge Egelman, U.C. Berkeley / ICSI /…

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GDPR COMPLIANCE IN THE AGE OF EMERGING TECHNOLOGIES WEBINAR

On July 19th, SMOOTH had the chance to be invited to participate in a webinar, organized by Cyberwatching.eu on GDPR compliance in the age of emerging technologies. Emerging technologies can boost performance and productivity for organizations. The development and application of technologies such as AI, blockchain and cloud computing are key competitive factors the European Digital Single…

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