Partner responsible/main author: UC3M Authors: Antonio Pastor, Matti Pärssinen, Patricia Callejo, Pelayo Vallina, Rubén Cuevas, Ángel Cuevas, Mikko Kotila, Arturo Azcorra Published in: The Web Conference, ACM Invalid ad traffic is an inherent problem of programmatic advertising that has not been properly addressed so far. Traditionally, it has been considered that invalid ad traffic only…
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