Large-Scale Analysis of User Exposure to Online Advertising on Facebook

Title: Large-Scale Analysis of User Exposure to Online Advertising on Facebook Authors: ARITZ ARRATE GALÁN , Universidad Carlos III de Madrid, Spain JOSÉ GONZÁLEZ CABAÑAS, Universidad Carlos III de Madrid, Spain ÁNGEL CUEVAS, Universidad Carlos III de Madrid, Spain and UC3M-Santander Big Data Institute, Spain MARÍA CALDERÓN, Universidad Carlos III de Madrid, Spain RUBÉN CUEVAS…