Public Deliverables

Please find here after the non-exhaustive list of deliverables approved for the SMOOTH project. SMOOTH_D1.1_Project Administrative toolset SMOOTH_D1.2_Project quality plan SMOOTH_D2.2_20190131 First version of entry questionnaire and design of interactive HandBook SMOOTH_D3.1_20190131 Design algorithms for analysing GDPR elements and document complexity SMOOTH_D4.1_20190131 Design of methods for data ingestion, algorithms for personal data identification and privacy…

An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace

Partner responsible/main author: UC3M Authors: Patricia Callejo, Rubén Cuevas, Ángel Cuevas. Published in: IEEE Access, IEEE In this paper we present a novel active measurement methodology for monitoring the browser market landscape. It leverages the display ads delivered through online advertising campaigns to collect the browser brand and version of the device receiving the ad.…

Q-Tag: a transparent solution to measure ads viewability rate in online advertising campaigns

Partner responsible/main author: UC3M Authors: Patricia Callejo, Antonio Pastor, Rubén Cuevas, Ángel Cuevas Published in: CoNEXT ’19: Proceedings of the 15th International Conference on Emerging Networking Experiments And Technologies, ACM Viewability is one of the most important metrics used in ad-tech to measure the performance quality of ad campaigns. The viewability standard defines the visibility…