Q-Tag: a transparent solution to measure ads viewability rate in online advertising campaigns

Partner responsible/main author: UC3M Authors: Patricia Callejo, Antonio Pastor, Rubén Cuevas, Ángel Cuevas Published in: CoNEXT ’19: Proceedings of the 15th International Conference on Emerging Networking Experiments And Technologies, ACM Viewability is one of the most important metrics used in ad-tech to measure the performance quality of ad campaigns. The viewability standard defines the visibility…