Business-to-business activities are at the core of many value chains and are often an essential part of what allows consumers to enjoy services and products fit for their needs. In fact, there is a quite a significant number of companies that specialise in providing services aimed at other companies, to help them deliver to consumers. These firms can provide directly the services or even act as a bridge between two companies.Either way, they often handle a lot of data – if these data belong to any individual in the EU, these providers must make sure they are GDPR compliant.
The Example of Marketing E-mails
Many aspects of data-management in B2B activities could fall under GDPR, but the most classic example is the use of marketing tools, like cold e-mails. In most cases, B2B service providers will want to get in touch with the person who could decided if their firm could become a client of the service provider, and so they get in touch through the use of marketing tools. But, in doing so, they are processing the data of an individual, which means these activities fall under the regulation.
In this case, for example, the principle of legitimate interest applies.
It means that data need to be used in a way people reasonably expect but also have a minimal privacy impact. Basically it means to respect the interests of your audience: e-mailing the right people with a message they’ll be interested in hearing.
Puzzled? SMOOTH Can Help You Sort It Out
This is but one of the many provisions that GDPR expects B2B companies to follow. Joining the SMOOTH Market Pilot can be really helpful to get your head around them all.
Register today! What can you get in return?
A free GDPR compliance report: a series of recommendations to improve your company’s compliance with the GDPR.
Be compliant, avoid potential fines. The lack of awareness, expertise and resources make small enterprises the most vulnerable institutions towards a strict enforcement of the GDPR. Joining our pilot minimizes potential risks through the use of innovative technological solutions.
Build up your reputation with clients and network by showing you have an adequate solution in place to protect their data
How do I join?
Register at https://questionnaire.smoothplatform.eu/ui