Nameles: An intelligent system for Real-Time Filtering of Invalid Ad Traffic

Partner responsible/main author: UC3M Authors: Antonio Pastor, Matti Pärssinen, Patricia Callejo, Pelayo Vallina, Rubén Cuevas, Ángel Cuevas, Mikko Kotila, Arturo Azcorra Published in: The Web Conference, ACM Invalid ad traffic is an inherent problem of programmatic advertising that has not been properly addressed so far. Traditionally, it has been considered that invalid ad traffic only…

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HOW TO DETECT PERSONAL DATA IN DATABASES

Most of the small European companies store their operational data using different databases. Those databases can start from a simple Excel file in a physical shop that only needs the contacts of its providers, but they can also be complex MySQL structures, a Relational Database Management server which manages many databases at the same time.…

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5 THINGS YOU NEED TO KNOW ABOUT THE GDPR

Several months have passed since the General Data Protection Regulation  (GDPR) has been implemented and you probably already know what it is. But, how is your company doing regarding it?  What does the GDPR really represent? GDPR redefines how data should be collected, stored and shared across every sector, from healthcare to banking and beyond,…

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