The revolution of the GDPR
Since its introduction in May 2018, the General Data Protection Regulation, the GDPR, has had an enormous impact on the everyday use of the digital space, to an extent that would have been arduous to imagine before its existence. Because of it, on one hand people are much more aware of the importance of data privacy, and on the other the change in rules impacted a large number of organizations, both public and private. GDPR, in fact, transformed the interactions between users and the digital spaces they visit. Suddenly, a better and reliable communication about data privacy became an essential sign of reliability and transparency.
Moreover, the introduction of the GDPR has had a strong impact also in other countries, affecting every organization or company which dealt with EU citizens (inside and outside the European Union).
The impact on businesses
Being compliant with GDPR has not been easy for many businesses. Over 160,000 data breach notifications have been reported across the European Union.
On the other hand, according to a report of 2019, 41% of companies declared that satisfying GDPR norms gave them a competitive advantage, while 42% of businesses mentioned increasing innovation standards. Companies have incorporated new regulations, professionals and specific tools into their existing governance and business plans.
While these data show a mixed reaction to GDPR, the clear trend is towards adaptation and innovation:organizations are researching innovative ways to ensure personal data protection and are letting their clients know they can be trusted!
Which future is forecast for the GDPR?
71% of people in the EU heard about their national data protection authority, according to a survey from the EU Fundamental Rights Agency. This means that in the post-GDPR world, consumer confidence will be more relevant for businesses than ever, and “resiliency” from this point of view will be even a more critical factor for companies. They will also need to update their working landscape with adequate assets, to cybersecurity risks and compliance measures and processes.
GDPR is here to stay and businesses are getting on board with it, adapting to the new reality. Those who stall might be left behind and lose their market share.
How can you be sure your small business can be part of them? SMOOTH Can Help You Sort It Out
Register today! What can you get in return?
A free GDPR compliance report: a series of recommendations to improve your company’s compliance with the GDPR.
Be compliant, avoid potential fines. The lack of awareness, expertise and resources make small enterprises the most vulnerable institutions towards a strict enforcement of the GDPR. Joining our pilot minimizes potential risks through the use of innovative technological solutions.
Build up your reputation with clients and network by showing you have an adequate solution in place to protect their data
How do I join?
Register at https://questionnaire.smoothplatform.eu/ui