In our previous article, we covered how a GDPR aimed security will reinforce the brand’s reputation, giving your business the possibility to show to your customers’ reliable data.
Under GDPR requirements, in facts, costumers have the right to revoke consent anytime. In fact, future years will probably observe the surge of more innovative businesses committed to creating a trusted, profitable data-driven system with clear benefits in transparency.
Many sectors can benefit from these new business models if they seize the opportunity provided by GDPR compliance today. Let’s see some tips and advices for selected examples:
Internet Service Providers possess a considerable number of customers data, which must be held confidential and protected. For example, websites and apps may work with mobile numbers or email addresses.
In these cases – where the user does not provide consent for any further use or processing of the data – you need to be sure that you are not storing these personal data in your database. It may seem obvious, but according to that, you must check the back end of your website to make sure that nothing is being stored.
Travel companies manage customer data when they process bookings, record potential interest and launch marketing campaigns. This data can vary from names, email addresses to bank details, as well as passport information and biometrics.
Following GDPR’s two main concepts of consent and security, clients need to give permission for their personal data to be secured. This means you must have in place a system for them to know what and why their information is being stored, but also how if they can be used for marketing and email campaigns.
B2B sales and marketing teams are one of the most affected groups by GDPR. Before sending a B2B email, for example, you will be required to prove that you’re allowed to contact them under the GDPR. When sending cold emails to another business email address, B2B companies must be able to rely on and prove legitimate interest.
Moreover, under allowed interest, data need to be used in a reasonable way (according to the use that clients authorised) but also have a minimal privacy impact with the right of customers to withdraw their consent at any time.
SMOOTH Can Help You To Make Sure You Are GDPR Compliant – and You Can Even Optimise Your Data Management
For the past two years, the SMOOTH consortium has been developing a cloud-based platform that will allow micro-businesses to receive a GDPR compliance report in a simple, constructive, and reliable format.
This autumn take your business to the next level by becoming a tester for the market pilot of the SMOOTH platform, the new cloud-based tool that helps micro businesses to become GDPR compliant.
How do I join?
You can register as a member of the SMOOTH Community on FundingBox, a member of the project’s consortium, and express your interest to be a market pilot tester as soon as the applications will open in autumn 2020.
Applications for the ongoing beta testing are also open, so you can also apply to join this test!
Register at https://smooth.fundingbox.com/